Mike Thompson - Portfolio
Creative Director | Brand Builder | Creative Operations Leader
Branding
Branding is most effective when strategy and creative execution work together seamlessly. I develop brand systems, visual identities, and campaign creative that align business objectives with meaningful audience experiences.
With experience leading creative across SaaS, EHS, and B2B marketing environments, my work focuses on building scalable, consistent brands that communicate clearly, adapt across platforms, and deliver measurable impact.
Brand Systems
Challenge:
Outdated brand limiting market perception.
Strategy:
Full brand overhaul across messaging, visual identity, and campaigns.
Execution:
Led cross-functional team across web, video, social, events.
Impact:
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Top 20% Verdantix brand ranking
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+40% campaign pipeline growth
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Increased conversion across web + ABM
Campaign Brand Systems
Challenge:
Create branding for multiple campaigns targeting various industries.
Strategy:
Develop unique yet consistent visual branding for each campaign.
Execution:
Utilize an illustrated stylistic design for imagery and select a unique colour palette for each campaign.
Impact:
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Increased conversion across web + ABM
Example:
Campaign Brand Systems applied to landing page designs
Marketecture Design
Challenge:
Need to easily convey breath of software product portfolio
Strategy:
Create a simplified marketecture diagram
Execution:
Assign an icon to each product and categorize into colour-coded groups according to industry verticals
Impact:
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Improved internal alignment
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Market product differentiation
Social Media Branding
Challenge:
Maintaining a consistent visual identity as the brand expanded across multiple social platforms
Strategy:
Establish a scalable social branding system designed to maintain consistency while remaining flexible
Execution:
Developed social media templates, visual guidelines, campaign assets, motion graphics, and content frameworks tailored for multiple platforms
Impact:
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+224% social engagement
Event Brand Management
Challenge:
Large-scale events demand a cohesive brand experience that can adapt across multiple touchpoints
Strategy:
Develop a unified event branding system that aligns creative direction, while ensuring each event remains unique
Execution:
Led the creative development and brand management process from concept through delivery, overseeing the production of event identity systems
Impact:
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+75% increase in event-driven pipeline
An animated timeline displayed on conference screens during breaks to promote the company, engage attendees, and provide historical context.
